About

Casting Coin is the Uber of booking models, photographers, makeup artists, and other fashion & entertainment talent. Born out of necessity and founded by a fashion photographer, Casting Coin's mission is to liberate artists and brands by giving them a platform to connect directly - removing all friction.

Casting Coin is mission-driven. We are committed to helping artists like models, photographers, makeup artists, hairstylists, actors, voiceover talent, and more secure meaningful, lucrative employment and get paid within 72-hours. Optional group health benefits for our artists is on the horizon as well as automatic tax withholdings which will help contract workers avoid penalties and debt.

On the brand side, the platform is a 360 production solution that can save budgets more than 50%. One of the things brands complain the most about is not having enough talent to choose from. On Casting Coin, brands have direct access to a huge bank of discovered and undiscovered talent.

Casting Coin is headquartered in NYC with offices in Los Angeles and Miami. We are planning to open an office in London in 2021.

We are thrilled you cared enough to make it this far in learning about Casting Coin. Please, reach out to us anytime - we'd love to hear from you. Michelle@castingcoin.com, Jenn@castingcoin.com, Bonnie@castingcoin.com

Team

Michelle McCormack

Founder + CEO

Michelle started her career printing black & white for Annie Leibovitz. She went on to work for the top fashion magazines and brands in the world, including Vogue, Vanity Fair, and Clinique.

Later, Michelle learned to code and then to produce digital campaigns for global brands like Rockport, CVS, and Bank of America while working at Hill Holliday. Eventually, she went out on her own and produced digital campaigns for major brands like Rag & Bone, Sam Adams, Red Bull, and more.

During a stint living in Boston, she built the most influential community there called Secret Boston. It was the first place Uber advertised when they launched in Boston in 2012. Also, while in Boston, Michelle officially produced FNO for Vogue Magazine. It is considered the most successful fashion event in Boston’s history.

In 2017, Michelle became a leading voice in blockchain and wrote a cryptocurrency column for NY Observer. Michelle has lived in 4 countries and 5 cities. She is an American and European citizen.

Bonnie Pressman

Global Head of Brand Partnerships

Bonnie Pressman is a fashion legend who has helped shape the global fashion industry. She is a member of the Pressman family who started Barneys New York. Bonnie started her career as an international fashion model appearing on the covers of Cosmo, Vogue, and others. Later, Bonnie pioneered women’s fashion at Barneys New York where she discovered Dries Van Noten and other designers. She then went on to become President of Accessories at Theory and SVP at Ralph Lauren. Bonnie brings her renown eye, experience and reputation to Casting Coin.

Bonnie brings her renown eye, experience and reputation to Casting Coin as we poise for take-off.

Tory Williams

Vice President of Brand Relationships

Tory Williams has spent a decade modeling for some of the most prestigious fashion brands in the world including Tommy Hilfiger, Banana Republic, Carolina Herrera, and Ralph Lauren. And she recently became the face of Nordstrom’s Harper Rose collection. Tory’s rare combination of style, deep fashion experience, and business savvy make her the perfect person to help Casting Coin disrupt the fashion industry.

Robin Domeniconi

Brand Expert

Robin is an award-winning marketer, strategist and brand builder.

She is the creator of Real Simple Magazine, was CMO for Bono’s AIDS charity (RED), ran US sales & marketing for Microsoft, was the Chief Brand Officer for ELLE and the CMO for Rue La La.

Max Wolff

Economist

Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He teaches at The Milano Graduate School in International Affairs and leads research efforts in the alternative asset space and is a graduate of Yale University.

Nicolas Charara

Business Strategist

Nicolas is a highly sought after and extremely talented business strategist. Before joining Casting Coin he spent 4 years at McKinsey & Company in New York helping companies solve their most difficult business problems across industries, with a particular focus on Telecom, Media, and Technology. Nicolas obtained a double major in Civil Engineering and Economics from the American University of Beirut and an MBA from Columbia University.

Technology Team

Our technology + design team has developed some of the most iconic digital applications and products for global brands. They are cutting edge thinkers who are committed and passionate about building Casting Coin into a disruptive platform that gets smarter with use. Great design, algorithms, AI, and innovative thinking is what drives our team of highly experienced and talented engineers, product managers and designers.