Michelle Mccormack

Founder + CEO

Michelle has the rare combination of fashion + technology expertise. She is an accomplished fashion photographer + successful digital marketer. Vogue, Rebecca Minkoff, and Rag & Bone are just a few of the brands she has worked with over the years. She built 2 successful online communities. One a lifestyle community that lists Uber + RedBull as sponsors and the other a fashion community that was featured in Women’s Wear Daily. Michelle has lived in 4 countries and is an American and European citizen.

Bonnie Pressman

Global Head of Brand Partnerships

Bonnie Pressman is a fashion legend who has helped shape the global fashion industry. She started her career as an international fashion model and, later, pioneered women’s fashion at Barneys New York and held top executive positions at Theory and Ralph Lauren.

Bonnie brings her renown eye, experience and reputation to Casting Coin as we poise for take-off.

Tory Williams

Vice President of Brand Relationships

Tory Williams has spent a decade modeling for some of the most prestigious fashion brands in the world including Tommy Hilfiger, Banana Republic, Carolina Herrera, and Ralph Lauren. And she recently became the face of Nordstrom’s Harper Rose collection. Tory’s rare combination of style, deep fashion experience, and business savvy make her the perfect person to help Casting Coin disrupt the fashion industry.

Jennifer Vitelli


Jennifer is an award-winning MBA with nearly 3 decades running one of the largest recreation departments in the State of Massachusetts. She oversaw 300 employees, managed over $1MM budgets, secured millions of dollars in grants, among many other accomplishments too numerous to mention. Jennifer was a founding member of New England PANS PANDAS Association, a nonprofit organization that put an unknown pediatric autoimmune disease on the national table.

Technology Team

Anonymous until launch

Our technology + design team has developed some of the most iconic digital applications and products for global brands on the market like JetBlue app and They are cutting edge thinkers who are committed and passionate about building Casting Coin into a disruptive platform that gets smarter with use. Great design, algorithms, AI, and innovative thinking is what drives our team of highly experienced and talented engineers, product managers and designers.


Anonymous until launch

Our CFO has over 20 years experience working in executive financial positions for some of the world's most recognized fashion tech brands including Bonobos, Gilt, and Jack Threads.

Robin Domeniconi

Brand Expert

Robin is an award-winning marketer, strategist and brand builder.

She is the creator of Real Simple Magazine, was CMO for Bono’s AIDS charity (RED), ran US sales & marketing for Microsoft, was the Chief Brand Officer for ELLE and the CMO for Rue La La.

Max Wolff


Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He teaches at The Milano Graduate School in International Affairs and leads research efforts in the alternative asset space and is a graduate of Yale University.

Elizabeth Ward

Supply Chain Expert

Liz has over a decade of experience working with companies to optimize their supply chains. Recently, she was Director of BD for Convoy, a company disrupting the $800B transportation industry. Prior to this, Liz worked for Booz Allen where she consulted with domestic and foreign intelligence and law enforcement agencies to disrupt and dismantle illicit supply chains, most notably the global heroin trade. Her team’s work was referenced in President Obama’s 2011 Strategy to Combat Transnational Organized Crime.