Casting Coin is a photo & video production company with a huge database of models, influencers, photographers, hairstylists, makeup artists, stylists, and photo retouchers. Search artists right here on the site using our sophisticated search engine that finds you the exact talent profile you are looking for.

Our elite team handles everything: studio rentals, location scouting, casting, permitting, insurance, and everything needed to produce a phenomenal campaign.

Casting Coin removes the fragmentation of producing shoots so you get better quality work, in less time, for less money


Casting Coin is a 21st-century company.

Later this year, we are releasing a mobile app (to search talent), and a remote video casting app.

We are thrilled you cared enough to make it this far in learning about Casting Coin. Please, reach out to us anytime:


Michelle McCormack

Founder + CEO

Michelle is a former fashion photographer with serious tech chops. She has worked for the top fashion magazines and brands in the world, including Vogue, Vanity Fair, and Clinique, Uber, Red Bull, and more. She has built 2 successful online communities. In 2017, Michelle was a leading voice in blockchain and wrote a cryptocurrency column for NY Observer. She has lived in 4 countries and 5 cities and is an American and European citizen.

Bonnie Pressman

Global Head of Brand Partnerships

Bonnie Pressman is a fashion legend who has helped shape the global fashion industry. She is a member of the Pressman family who started Barneys New York. Bonnie started her career as an international fashion model appearing on the covers of Cosmo, Vogue, and others. Later, Bonnie pioneered women’s fashion at Barneys New York where she discovered Dries Van Noten and other designers. She then went on to become President of Accessories at Theory and SVP at Ralph Lauren.

Bonnie brings her renowned eye, experience, and reputation to Casting Coin.

Tory Williams

Vice President of Brand Relationships

Tory Williams has spent a decade modeling for some of the most prestigious fashion brands in the world including Tommy Hilfiger, Banana Republic, Carolina Herrera, and Ralph Lauren. And she recently became the face of Nordstrom’s Harper Rose collection. Tory’s rare combination of style, deep fashion experience, and business savvy make her the perfect person to help Casting Coin disrupt the fashion industry.

Robin Domeniconi

Brand Expert

Robin is an award-winning marketer, strategist and brand builder.

She is the creator of Real Simple Magazine, was CMO for Bono’s AIDS charity (RED), ran US sales & marketing for Microsoft, was the Chief Brand Officer for ELLE and the CMO for Rue La La.

Max Wolff


Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He teaches at The Milano Graduate School in International Affairs and leads research efforts in the alternative asset space and is a graduate of Yale University.

Nicolas Charara

Business Strategist

Nicolas is a highly sought after and extremely talented business strategist. Before joining Casting Coin he spent 4 years at McKinsey & Company in New York helping companies solve their most difficult business problems across industries, with a particular focus on Telecom, Media, and Technology. Nicolas obtained a double major in Civil Engineering and Economics from the American University of Beirut and an MBA from Columbia University.

Technology Team

Our technology + design team has developed some of the most iconic digital applications and products for global brands. They are cutting edge thinkers who are committed and passionate about building Casting Coin into a disruptive platform that gets smarter with use. Great design, algorithms, AI, and innovative thinking is what drives our team of highly experienced and talented engineers, product managers and designers.