fashion industry

Tips on Growing Your Instagram Reels

With TikTok being the hottest new platform on the social media scene with over 800 million monthly active users, Instagram Reels may be the new up and coming platform that could possibly replace it. As for creators, it becomes immensely important to create the best content for this new feature to better showcase your work.  As most may know, Instagram is an extremely helpful tool when it comes to building your business or brand as well as gaining exposure so that you may grow your audience. The app gathers 50 times more engagement per follower than facebook, and 120 times more engagement per follower than Twitter.

Here are a few tips:

Be Up To Date With Trends

Just like TikTok, Reels is a fast-moving feature. Various trends go viral which means your  videos have a higher chance of going viral as well if you are up to date with the trends. Following similar profiles to yours with a huge reels audience may help when having to keep up with the trends.

Use Trending Songs

When picking a sound for your video, make sure you use trending songs. Believe it or not, the sound you choose  plays a significant role on whether or not your video will go viral. When choosing the right sound, going on the reels explore page gives you an idea of what’s trending. Make sure the song matches the mood and aesthetic of the video.

Use Trending Hashtags

Before uploading your video make sure to add hashtags, this increases the chances of your content getting more visibility and also helps users find the content they are looking for. Any user looking for content on a specific topic can use a hashtag to find such content.

Posting Time and Frequency

If you want to identify when the right time to post is, you need to ask yourself a few questions and conduct some research. Figuring out where most of your audience is located can be extremely helpful. This way they don’t miss out on your creation!

Engage With Other Creators in Your Niche

If you have a clear niche, you will be able to find other creators with similar content to yours which will have an audience that is relevant to you as well. A great strategy is to take notes and learn from others who are ahead of the game.

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