The Appeal of TikTok

TikTok has become the most popular app worldwide. With over 500 million users, TikTok has surpassed all other major picture and video-sharing platforms. People have downloaded TikTok more than Twitter, Youtube, and Facebook. Users can participate in viral challenges, dance to music, lip sync to popular sounds, “duet” with other users, and share funny stories. With more than 2 billion downloads worldwide, TikTok offers even more diverse ways to interact in the digital world that we have never seen before.

TikTok has become a combination of Twitter, Instagram, and Facebook all in one app. You can get your news, try out new filters, engage with friends, and watch content specifically catered for you. We’re so used to swiping through social media to find content, but with TikTok all you have to do is scroll up and you’ll never run out of videos to watch. Users aren’t required to follow anyone, yet they’ll find videos that are right up their alley.

Regardless of age, gender, race, or nationality, TikTok appeals to many people worldwide. It’s easy to use and requires no prior experience in taking videos or editing. Users don’t need the most advanced camera equipment and editing software to go viral. They can create music videos, lip dubs, add filters, music, sounds, effects, split and clip footage, etc. People can even reuse audio footage from other videos and create a unique take on someone else’s idea. The amusement people find from TikTok comes from the mundanity and relatability of the videos. According to TikTok, its appeal is “to capture and present the world’s creativity, knowledge, and precious moments directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through videos.” 

However, TikTok is more than just memes and dance challenges. It has become a one-stop shop for everything– you can learn how to cook, get fitness routines, workout tips, fashion inspiration, makeup recommendations, find the best places to eat, where to travel, etc. The options are endless! A user’s For You Page is specifically catered to their interests and what they frequently watch, so no person’s For You Page is exactly the same. TikTok has an algorithmic feed based on the videos you’ve interacted with, people you know, or things you explicitly told it you want to see. 

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