Strike it Big on TikTok
Gaining views on TikTok may be the hottest new way to market to Gen-Z and Millennials. The popularity of this app has exploded and TikTok influencers are being born.
The content is diverse and is based on organic user engagement. The process is: see, like, and do. TikTok is prime for consumer generated advertising.
The best way for brands to weave themselves into the platform is to sponsor challenges.