fashion industry

Strike it Big on TikTok

Gaining views on TikTok may be the hottest new way to market to Gen-Z and Millennials. The popularity of this app has exploded and TikTok influencers are being born.

e.l.f. has sponsored the #eyeslipsface challenge in attempts to engage with TikTok users

The content is diverse and is based on organic user engagement. The process is: see, like, and do. TikTok is prime for consumer generated advertising.

The best way for brands to weave themselves into the platform is to sponsor challenges.

Nike seamlessly promotes their brand by introducing the #MagicBoots challenge