fashion industry

RIP Coachella Fashion

One of the most popular events in the industry, aside from Fashion Week, has been postponed six months due to concerns over the corona virus.

Coachella is typically a major platform for fashion brands to capitalize on influencer marketing. Many brands revolve their see-now, buy-now strategies around Coachella and are now planning for major loss in sales.

The event is also a huge inspiration for fashion forecasting services such as Fashion Snoops and WGSN in predicting future trends.

Princess Polly festival collection
Boohoo festival collection