Pandoras ME Collection
Pandora recently took on a new target towards Generation Z with their ME collection. The brand collaborated with well-known celebrities and influencers such as Charli XCX and Addison Rae, who perfectly match the vibe of this youthful collection. This collection emphasizes self-expression and creativity which is shown in these unique designs. This collection consists of customizable and interchangeable bracelets, necklaces, hoops, pendants, charms, and rings. As the wearer is able to hook on any charm or connector that suits their style and make their own unique combination. This collection ranges from $100 to $300 depending on the style or piece with the dangles around $20. This collection was a great move for Pandora as Gen Z trends and Tiktok culture has taken over. I am excited for different brands to follow in Pandora’s footsteps and extend their products to younger markets.