fashion industry, Pinterest

Optimizing Pinterest: How to Master Descriptions

The Pinterest algorithm, like many other social media platforms, is constantly changing and evolving. In order to ensure that your pins are moving to the front of the algorithm, it is important that you are utilizing the pins description.

While hashtags used to dominate the Pinterest algorithm, when used in bulk they can come across as spam. Tailwind Blog is a great tool when it comes to the “do’s and don’ts” of Pinterest.

The most current and effect formula for Pinterest descriptions is as follows: [Address Search Intent with Keywords] + [Brand Name] + [What You Offer] + [Relevant Details] + [Call To Action] + [Relevant Hashtags]

The Pinterest algorithm promotes content that has nicely worded and sentence structured descriptions. Try this technique on your next pin and follow Casting Coin on Pinterest to see how we use this strategy!