Optimizing Pinterest: How Adding Descriptions To Your Boards Can Grow Your Audience

Want to get your pins and content from your website better seen? Well, utilizing the description option at the top of your designated Pinterest Boards can do just that.

Adding text to these description boxes allows the Pinterest algorithm to guide viewers to your content if it relates to the words or phrases that are being searched in the search bar by that viewer.

For example, if you have a board dedicated to Fashion or Fashion Inspiration on your Pinterest, then you would want to use key words such as: “fashion, fashion inspiration, fashion trends, trendy outfits, fashion looks, outfit ideas” etc. in your description box so that your content will show up on individuals feeds who search for content related to that topic!

Go check out Casting Coins Pinterest here to see how we utilize our description boxes!