Beauty Brands, Brands, Celebrity, Makeup Artists

Morphe X Ariel Tejada

At the end of May, celebrity makeup artist, Ariel Tejada, launched his first-ever cosmetics collaboration with Morphe Brushes. Tejada’s artistry can be recognized on the faces of the Kardashian-Jenners, Shay Mitchell, Paloma Mami, and many more of your favorite stars. His accredited reputation in the beauty world has given him many opportunities for brand collaborations in the past. However, he chose to decline until he could pursue what he believes to be the foundation of any look, brushes.

In a phone interview with NYLON, Tejada commented on the collaboration saying, “I could not be happier. I’m really overjoyed with this collection. Morphe is a company that allows artists creative freedom to express themselves in their own way. They gave me the opportunity to create something that I’m beyond proud of.”

Known for his seamless blending and precise application, Tejada accredits his mastery to the brushes he keeps in hand. He explains why pursuing a brush collaboration was so important to him saying, “Brushes are fundamental to makeup. Without the right tools, it’s lot harder to make a beautiful finished product. There are so many brushes that are incredible but they’re too pricey. I wanted to create a brush collection that was top tier without breaking the bank.” Continuing to rave about the project he says, “Morphe has been known to make great brushes that are still affordable. A lot of my followers are teenage girls who can’t go and spend $100 on one brush. I wanted to create a collection that felt luxurious. They are efficient, do the job, and each brush can be used many different ways. It’s like having 40 brushes in a condensed kit of eight or 12 brushes.”

The Morphe X Ariel collection includes a 12-piece eye and face set as well as an 8-piece eye set. One of Tejada’s favorite brushes from the collection is the A24 Foundation Brush, a foundation brush that gives the perfect airbrushed look. The brush is numbered after his mother’s birthday because as he says, “she truly is the foundation of my [his] life” Another one of his favorite brushes is the A58 Cream Contour Brush. Its numbered after his father’s birth year. Tejada explains these names saying, “My family is my everything, they are definitely a recurring theme in this collection.”

Shop the Morphe X Ariel Collection here, and follow Casting Coin on all platforms to stay up to date on the latest new releases in the beauty world!