Kylies Cosmetics X Nightmare on Elms Street Collection
Halloween is right around the corner and Kylie has just released the perfect collection for the season. This release includes lip lacquer, eyeshadow, lashes, eye shadow, and a cheek stain. The eyeshadow palette consists of 12 spooky shades in either a matte, metallic, or glitter finish. While the lip lacquers come in 3 different shades of a pink nude, deep red, and crimson red. The items are on the Kylie Cosmetics website and can be purchased individually or in different bundles. The packaging includes bloodstains and scratches which match perfectly to the theme of the movie. To promote this collection, Kylie released photoshoots of her covered in blood as well as other iconic Halloween looks. Overall, the PR and marketing of this collection were amazing and well-executed.