Isabel Marant Launches Vintage Site
Designer Isabel Marant is launching a secondhand website that will allow customers to donate clothing from the label in exchange for vouchers. These vouchers can be used to purchase clothing from the store or online, as well as the new vintage/ secondhand website. The site will include new, used, and deadstock items, Isabel Marant Vintage the label will handpick items that can be resold or restored with all proceeds going to an endowment that supports women’s education and artisan craftsmanship in indigenous communities.
The creation of this site is so increasingly valuable to the continuation and development of the fashion industry because it provides a new model for the industry, making fashion more circular and not only promoting sustainability from a luxury level but pressuring other luxury brands to participate or adapt. Isabel Marant Vintage sets a new standard for the luxury fashion industry, hopefully creating a trickle down effect and positively impacting the industry as a whole.