Not only is Instagrams newest feature changing the fashion industry but it is also changing the music industry. Users are able to upload or choose from different audios to add to their short form videos. These audio tracks can include from popular hits to independent artists.
For artists, uploading their audio can help increase their popularity and even help their song blow up which in many cases has already happened. Recently, most of the top hits have been thanks to this latest feature as well as Tiktok. When a trend goes viral, users use the audio over and over again which allows the audio to be repeatedly exposed.
The feature is not only changing the way that users listen or are consuming music but it is also changing the way artists are making music. Most are now making music that can be edited into smaller clips in order to make it easier for users to use as well as hopefully going viral.
Artists like Dua Lipa are launching new music and starting worldwide competitions with fans on the app which ended up generating 150,000 video creations and 300,000 million views. It is safe to say that this feature is beginning to change the music industry and the way that artists are strategizing to put their music out there.
