Inside the Steve Maddenverse
Steve Madden’s latest campaign brings back the iconic “Big Head Girls” from 1997. The brand states it was designed “to inspire change, promote authenticity, and empower the next generation”. The concept essentially features models with giant heads, tiny waists, and long legs. The brand has recruited Normani, Justine Skye and Nessa Barrett, Jordan Alexander, and Sydney Sweeney to represent the Maddenverse through virtual content and AR interactions. On their website, you are able to shop different shoe looks and styles that match the vibe of each girl. These were the perfect influencers for this campaign each of them being iconic and fitting to the brand’s new look. Bringing back this concept into 2021 was a smart move considering Y2K styles and trends have made a huge comeback. This campaign brings back nostalgia but also shows the innovation of today’s technology.