How Brands Are Using TikTok To Hire Talent

TikTok is the biggest social media platform right now. It is growing everyday and their creators are getting bigger and bigger. TikTok is an app you can upload up to 60 second videos of anything you want. In those 60 seconds it’s very easy to see a persons personality and vibe. A lot of TikTokers started getting big brand deals. For example, Charli and Dixie D’amelio did a brand deal with the clothing brand Hollister. Charli is the most followed person on the app with 105.8M followers so this was huge exposure for the brand. I saw so many ads for Hollister with them for a good month. So many younger people look up to these TikTok influencers so hiring them will get brand exposure. If you’re not on TikTok, I recommend getting on there now!

Heres an example of Hollister x Dixie & Charli collaboration