BECCA Cosmetics, fashion industry, Glam Shoot Station, Trade Shows
Casting Coin at Cabana/Capsule w/ BECCA Cosmetics
Last weekend, Casting Coin hosted Glam Shoot Station at the prestigious Cabana / Capsule tradeshows in NYC. For 3-days, our team of world-class makeup artists and photographers treated show presenters (brands – out future clients!) to a free makeover and photo session.
BECCA Cosmetics, Estee Lauder’s most cultish makeup brand partnered with Casting Coin by providing all of the makeup.
The purpose of this activation was to take the Casting Coin’s experience of connecting brands and artists online – and bring it offline. It worked!
All told, our team worked with an astounding 130+ attendees – the Glam Station was slammed – open to close.
OK! Magazine, Business of Fashion, LEVI’s, Dickies, and over 100 other brands came and and experienced Casting Coin IRL.
Glam Shoot Station was such a success, we plan to templatize it and present and all of Liberty Fairs shows in 2020 – especially Miami Swim Week in July where we have a huge activation planned including a VIP Scarface Party (shhh….ask us for an invite).
WANT AN INVITE TO OUR NEXT GLAM SHOOT STATION?