fashion industry

Milk Makeup Brand Spotlight

Launched in 2016, Milk Makeup is known for their fun, versatile, multi-tasking makeup and skincare products. With products like the lip + cheek tint, a 2-in-1 cream blush and lip color in a small stick applicator, it’s hard not to crave the easy-to-use Milk Makeup cult favorites. What’s not as well known about Milk Makeup is that the brand is committed to using simple products that are 100% vegan, cruelty-free and paraben-free. Casting Coin is proud to work with a brand that is committed to providing makeup and skincare that’s perfect for people who want efficient, clean, and trustworthy products.

Milk Makeup began in New York City, founded by Milk Studios founder Mazdack Rassi, product developer Dianna Ruth, creative director and ‘Milk Girl’ Georgie Greville, and beauty/fashion editor and E! News journalist Zanna Roberts Rassi. The co-founders of Milk Makeup set out to create a brand with quality ingredients and the underlying theme of self expression.

With a clean ingredient philosophy at heart, Milk Makeup products are Leaping Bunny certified and produced with no animal testing of any kind. Made of FDA-approved colorants, harmful irritants and allergens are also avoided at all costs, following the Clean at Sephora requirements. The manufacturing process is aimed at being completely transparent, adhering to cGMP requirements.

In addition to caring about their customers, Milk Makeup is committed to reducing their impact on the environment through sustainable shipping and environmentally-friendly packaging. Since January 2021, Milk Makeup has transformed their e-commerce shipping system. All aspects of the line are shipped out in sustainable shipping boxes and bags. Outer packaging is printed with petroleum-free plant-based ink while the inner bags are created with 100% post-consumer waste, both entirely recyclable! According to their website, the company aims to continue with their progress as they “use less plastic, offer more refills, and use more post-consumer resin and recyclable materials on packaging and in-store merchandising.”

When discussing Milk Makeup, you can’t not talk about their booming social media presence. You can find the brand @milkmakeup on Instagram, Twitter, TikTok and Facebook. The devoted fans, or “Milk Mob,” support the large following of this trend-setting company. It’s no surprise that Milk Makeup has such a strong following after learning about their clean ingredients, sustainable and transparent processes, and commitment to giving the best quality to their customers. We cannot wait to see what else this brand has in store for the future!