fashion industry

10 Reasonable and Fashion-Forward French Brands

We all know that France is the fashion capital of the world. Home to Parisian designers like Chanel and Dior, it’s no surprise that fashion enthusiasts adore French styles and trends. Brands like H&M and Zara provide trendy alternatives to the recent fashion movements, but the quality of the pieces don’t seem to last for longer than one season. Where are the European-inspired brands, in between Zara and luxury designers, that provide chic and sophisticated pieces at a reasonable price point?

Below are 10 brands to look out for that showcase a range of items you need in your closet.

1. Rouje

No one knows European fashion better than Jeanne Damas, the ultimate French style Icon. Rouje was created for women and inspired by every little thing they do. From waist-hugging pants to retro-chic sundresses, femininity is at the core of every piece.

2. La Redoute

If you love Anthropologie but want something at a better price point and with a European-flare, then then look no further. La Redoute gives you stylish home, fashion, and sustainable choices at your fingertips.

3. Maje

Cultivated as a “ready-to-wear” brand, Maje is everything from simple and classy to rock-chic. Maje will make you look and feel like a true Parisian.

4. Marie Marot

An upscale and versatile shirt is harder to find than one may think. Marie Marot is a french shirt brand for the perfect crisp, button-down shirt that you can mix and match with anything.

5. Sandro

Looking for something simple with a unique twist? Sandro provides coveted staples with flare. Although some Sandro pieces are a little pricey, sometimes you just want a staple that feels a little more special to you.

6. Sézane

Morgane Sezalory set up Sézane initially as online-only, but this French-born brand couldn’t be contained. Inspired by vintage designs, this brand appears to be a visual representation of French history and fashion.

7. Veja

This French footwear and accessories brand has gained notoriety in recent years. In addition to being the first sustainable sneaker brand in the world, Veja shoes make any outfit look clean and put together.

8. Ernest Leoty

Don’t think athleisure clothing and activewear got forgotten about. When you think functional and chic, from working out to running an errand, think Ernest Leoty.

9. Claudie Pierlot

Traditional clothing never goes out of style, especially when it looks so posh and elegant. Although some pieces are on the higher end, don’t miss out on the high-class blouses and jackets.

10. Eres

Eres provides the latest and greatest French lingerie, beachwear, and activewear. Known for daring creations and subtle staples, it’s not surprise that Eres is a cult-favorite.