Welcome to Casting Coin
We provide the best experience for producing fashion shoot campaigns, connecting brands and producers with the best fashion shoot talent, tools, resources, and vendors.
When founder Michelle McCormack worked on photoshoots with some of the world’s top fashion brands she heard over and over the complaints from both talent and brands about the tedium of the production process.
Then, in 2018 it occurred to her to do something about it. Having also spent several years working in the digital space she knew technology had advanced enough, that it just might be the solution to the problem.
So she built Casting Coin. A place where brands can build their entire campaign. A place where artists can manage their entire careers. A place where brands can search, book, and pay artists, rent studio space and equipment, track analytics and run reports. A place where artists can source great jobs, get paid, track income, and run reports.
Michelle has big plans for Casting Coin, including group health benefits and automatic tax withholdings for all artists. Eventually, Casting Coin will expand globally and represent the entire entertainment industry.