Welcome to Casting Coin

We provide the best experience for producing fashion shoot campaigns, connecting brands and producers with the best fashion shoot talent, tools, resources, and vendors.


When founder Michelle McCormack worked on photoshoots with some of the world’s top fashion brands she heard over and over the complaints from both talent and brands about the tedium of the production process.

Then, in 2018 it occurred to her to do something about it. Having also spent several years working in the digital space she knew technology had advanced enough, that it just might be the solution to the problem.

So she built Casting Coin. A place where brands can build their entire campaign. A place where artists can manage their entire careers. A place where brands can search, book, and pay artists, rent studio space and equipment, track analytics and run reports. A place where artists can source great jobs, get paid, track income, and run reports.

Michelle has big plans for Casting Coin, including group health benefits and automatic tax withholdings for all artists. Eventually, Casting Coin will expand globally and represent the entire entertainment industry.

4k

Artist Applicants

Join the revolution.

Artist applicants currently being reviewed & approved. Apply now to get early access to the platform and start owning your career.

Apply Now

Team

Michelle Mccormack

Founder + CEO

Bonnie
Pressman

Global Head of Brand Partnerships

Tory
Williams

Vice President of Brand Relationships

Jennifer
Vitelli

COO

Technology
Team

Anonymous until launch

CFO

Anonymous until launch

Robin Domeniconi

Brand Expert

Max Wolff

Economist

Elizabeth Ward

Supply Chain Expert

4k

Artist Applicants

2

Pilot Brand Partnerships