Welcome to Casting Coin

We provide the best experience for producing fashion shoot campaigns, connecting brands and producers with the best fashion shoot talent, tools, resources, and vendors.


Michelle started her career printing black & white for Annie Leibovitz. She went on to work for the top fashion magazines and brands in the world, including Vogue, Vanity Fair, and Clinique. Later, Michelle learned to code and then to produce digital campaigns for global brands like Rockport, CVS, and Bank of America while working at Hill Holliday. Eventually, she went out on her own and produced digital campaigns for major brands like Rag & Bone, Sam Adams, Red Bull, and more. During a stint living in Boston, she built the most influential community there called Secret Boston. It was the first place Uber advertised when they launched in Boston in 2012. Also, while in Boston, Michelle officially produced FNO for Vogue Magazine. It is considered the most successful fashion event in Boston’s history. In 2017, Michelle became a leading voice in blockchain and wrote a cryptocurrency column for NY Observer. Michelle has lived in 4 countries and 5 cities. She is an American and European citizen.

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Team

Michelle Mccormack

Founder + CEO

Bonnie
Pressman

Global Head of Brand Partnerships

Tory
Williams

Vice President of Brand Relationships

Jennifer
Vitelli

COO

Technology
Team

Anonymous until launch

CFO

Anonymous until launch

Ciarra Pardo

Brand Expert

Robin Domeniconi

Brand Expert

Max Wolff

Economist

Elizabeth Ward

Supply Chain Expert

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Artist Applicants

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Pilot Brand Partnerships