We are CastingCoin™
A revolutionary booking platform
A groundbreaking platform that is disrupting the fashion industry by empowering people to take control of their work and careers, respectively.
Casting Coin is creating efficiencies along the content creations supply chain that is revolutionizing the fashion industry.
Brands can directly search, book, and pay fashion shoot Talent such as models, photographers, influencers, hair/makeup, stylists, and photo retouchers. While Talent, for the first time, can completely own their own careers.
Casting Coin aggregates all Talent onto one platform so Brands can build their entire shoot from a dedicated dashboard.
Brands can hire Talent, book studios, rent equipment, pay Talent, measure results, and track analytics. Additionally, Talent, are given a dedicated dashboard where they can own and manage their entire career. Highlights of their dashboard include receiving payments, tracking analytics, and hosting their portfolio.
Casting Coin uses algorithms to learn Brand tastes so with each new bookingBrands will be served up Talent similar to their past choices. AI is used to smooth communication between Brands, Talent, and Casting Coin.
Disrupt the fashion industry by empowering people to take control of their work and careers.
Be the lead in the industry and continue to lead and evolve as the industry changes.
Provide cutting edge technology platform to empower and make a change.
The fashion shoot industry is fragmented, low-tech, and inefficient. Multiple agencies represent the most sought after Talent in the world forcing Brands to source Talent in many places. This lack of aggregation drives up costs and increases production hours. For Talent, this fragmentation means less opportunity and more reliance on agents who may or may not have their best interest in mind.
Casting Coin aggregates all Talent onto one platform so Brands can build their entire shoot from a dedicated dashboard. Brands can hire Talent, book studios, rent equipment, pay Talent, measure results, and track analytics. Talent additionally are given a dedicated dashboard where they can own and manage their entire career. Highlights of their dashboard include receiving payments, tracking analytics, and hosting their portfolio.
Casting Coin uses algorithms to learn Brand tastes so with each new booking Brands will be served up Talent similar to their past choices. AI is used to smooth communication between Brands, Talent, and Casting Coin.
Casting Coin is targeting mid to top tier of fashion shoots and influencers activation, about 25% of the market, with a combined addressable opportunity of $55 billion. In 2018, the apparel industry was a 3 trillion dollar global market. Extrapolating 20% of budgets are spent on content creation. This makes the total addressable market for shoots annually $600 billion. Separately, the influencer market is $1.6 billion in 2018 and is projected to reach $10 billion by 2020. Casting Coin will focus on the mid to top tier of fashion shoots and influencers, roughly 25% of the addressable market, $152.5 billion.
Casting Coin receives 25% commission (10% from Talent, 15% from Brand) from every booking through the platform. Currently, agents receive 40%, but Casting Coin’s technology structures them to be exceedingly efficient. This enables Casting Coin to support copious amounts of volume up & down the talent vertical. This proficiency permits Casting Coin to accept a lower percentage than their competition. In doing so, Talent can keep more of their earnings and Brands can spend less. The company will also generate affiliate revenue for ancillary orders like studio bookings, equipment rentals, and travel. By 2020, Casting Coin will earn $2.4 million in revenue. By 2023, the company plans to expand globally and capture the long-tail with revenue potential reaching $50 billion.
Casting Coin’s advantage and magic is found within their team, technology, and mission. They have the rare combination of fashion and technology expertise.
Casting Coin is committed to providing a cutting edge, ever evolving platform that uses algorithms, AI, and analytics to make people’s lives better. Further, the company is offering group health benefits, automatic tax withholdings, and career support for their Talent. The team is equally devoted to wrapping Casting Coin in an aspirational brand identity, which is so crucial for the success of any fashion Brand. Current competitors include brick and mortar agents, Swipecast and other booking apps, Instagram, and Craigslist. None of these companies offer a complete holistic solution, sophisticated technology, and mission-driven initiatives like Casting Coin.
Michelle McCormack, Casting Coin Founder & CEO, has worked with some of the most prestigious fashion and tech brands in the world, including Vogue, Burberry, Uber, Red Bull, as both a fashion photographer and digital marketer. She built two online communities that have received international press attention. She was featured on “Start Up” a Cadillac sponsored reality show about accomplished entrepreneurs. Michelle has lived in five cities and four countries and is both an American and European citizen. The company CTO, has built many iconic products including the jetBlue app and Amextravel dot com. Casting Coin’s CFO, was former VP Finance at Bonobos and Gilt. The Brand Advisor, Robin Domeniconi founded Real Simple Magazine, President at Time Inc Media Group and CMO at Microsoft, Chief Brand Officer at Ell, and CMO at Bono’s Red Foundation. The Global Head of Sales, Bonnie Pressman pioneered women’s fashion at Barneys, was President at Ralph Lauren and Theory.
To the future!