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DISINTERMEDIATING
THE FASHION INDUSTRY

CORE TEAM

MICHELLE MCCORMACK, CEO Michelle has the rare combination of fashion and tech experience. She is an accomplished fashion photographer based in NYC, and has worked with some of the biggest brands and magazines in the world including Vogue Magazine, Rag&Bone, Rebecca Minkoff and many more. In 2011, she single-handedly built an online community of over 150k millennials called Secret Boston. Today, it has over 1,000 ambassadors and lists Uber, Red Bull, Sam Adams and many more global brands partners. Michelle is a crypto writer for the New York Observer and has positioned herself as a leading female voice in Blockchain. 

MICHELLE MCCORMACK, CEO

Michelle has the rare combination of fashion and tech experience. She is an accomplished fashion photographer based in NYC, and has worked with some of the biggest brands and magazines in the world including Vogue Magazine, Rag&Bone, Rebecca Minkoff and many more. In 2011, she single-handedly built an online community of over 150k millennials called Secret Boston. Today, it has over 1,000 ambassadors and lists Uber, Red Bull, Sam Adams and many more global brands partners. Michelle is a crypto writer for the New York Observer and has positioned herself as a leading female voice in Blockchain. 

LIZ WARD, CSO Liz started her career at Booz Allen where she consulted with domestic and foreign intelligence and law enforcement agencies to disrupt and dismantle illicit supply chains, most notably the global heroin trade. Her team’s work was referenced in President Obama’s 2011 Strategy to Combat Transnational Organized Crime. Most recently Liz was Director of Business Development for Convoy, a company disrupting the trucking industry.

LIZ WARD, CSO

Liz started her career at Booz Allen where she consulted with domestic and foreign intelligence and law enforcement agencies to disrupt and dismantle illicit supply chains, most notably the global heroin trade. Her team’s work was referenced in President Obama’s 2011 Strategy to Combat Transnational Organized Crime. Most recently Liz was Director of Business Development for Convoy, a company disrupting the trucking industry.

SHREYA CHOWDHURY, MARKETING Shreya cut her teeth at Atelier Doré working as Brand Strategist for world-famous Fashion Blogger Garance Doré. She assisted partnerships with global fashion brands such as Vince and Net-A-Porter, and worked closely with photographers, stylists and producers on photo + video shoots. Shreya's intimate understanding of the fashion ecosystem and hierarchy, with all its weaknesses and strengths, brings a tremendous amount of value to the Casting Coin mission. Shreya holds a B.A. in Economics from Union College.

SHREYA CHOWDHURY, MARKETING

Shreya cut her teeth at Atelier Doré working as Brand Strategist for world-famous Fashion Blogger Garance Doré. She assisted partnerships with global fashion brands such as Vince and Net-A-Porter, and worked closely with photographers, stylists and producers on photo + video shoots. Shreya's intimate understanding of the fashion ecosystem and hierarchy, with all its weaknesses and strengths, brings a tremendous amount of value to the Casting Coin mission. Shreya holds a B.A. in Economics from Union College.

MAX WOLFF, ADVISOR Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He has spent the last 15 years teaching in The Milano Graduate School in International Affairs and leading research efforts in the alternative asset space. Max's work focuses on trends in and valuations of emerging growth companies and technologies, and focusing on macro developments in the technology space. 

MAX WOLFF, ADVISOR

Max Wolff is an economist and strategist who appears regularly on CNBC, CNN, Reuters, CBS, CGTN, Globo, PBS, NPR, The FT, NY Times, TechCrunch, BBC and other outlets. He has spent the last 15 years teaching in The Milano Graduate School in International Affairs and leading research efforts in the alternative asset space. Max's work focuses on trends in and valuations of emerging growth companies and technologies, and focusing on macro developments in the technology space. 

PRESS

 

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Photo: Michelle McCormack

Photo: Michelle McCormack

FOR BRANDS

In 2018, Casting Coin will disrupt the fashion industry by providing brands an opportunity to hire models directly. Casting Coin will handle all payroll activities, just like traditional agents, but we will also provide models with health insurance, worker's compensation, and other benefits with no cost to brands. Plus, brands and models pay a much lower fee. Win/Win.

Model: Kelsey Vogelzang Photo: Gina Manning

Model: Kelsey Vogelzang
Photo: Gina Manning

for models

In 2018, Casting Coin will disrupt the fashion industry by providing models a platform to get paid instantly after a photoshoot.   

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